Pitched It – Unbelievable Cuts

The median age that I’m going to be looking out for my auto ethnography research project, will be meat photography, on the social media platform Instagram.

In my previous blog, I had outlined the importance of research methods, and created a field map of components that are draped in this social media niche of meat and photography. You can check out that blog here on this link – Click Here.

Essentially, to clarify what exactly my niche is, I will be looking in to the world of food photography, However specifically within the meat culture.

I believe this niche is extremely relevant, towards the food/marketing industry as a whole. As well as my personal growth within communication in multimedia making and creative direction.. In addition, think there is definitely an audience out there for meat culture. Meat and livestock have played so fundamental a role in human societies that meat production and consumption are often seen as being the natural way of things and hence taken for granted, much like contemporary differences between men and women are often seen as a reflection of core biological dissimilarities.

For my digital artefact, I have created an Instagram page called Unbelievable Meat Cuts (@unbelievablemeatcuts). There I will publish and analyse the date for my ethnographic research.

In terms of m content plan, I have created a weekly planner with the weekly brief of posting.

PITCH:

BIBLIOGRAPHY

Dawson Catherine (2002) How to Carry Out Participant Observation, in Practical Research Methods A User-Friendly Guide to Mastering Research Techniques and Projects, HowTo Books: Oxford.File

Elam, Jessica and Taylor Nick 2020. ‘Above the Action: The Cultural Politics of Watching Dota 2; Communication, Culture & Critique, Online Version, 1 – 18.

2 responses to “Pitched It – Unbelievable Cuts”

  1. Dana, you’ve definitely found yourself a niche subject to study. Meat is not something I would have ever thought of within the BCM sphere. It’s clear that you have a drive to undergo the research for this, and hearing that you’re already involved in this world is a great thing. The video itself gets your point across fairly well though I am left wanting to know more about the particulars of your interest for this niche.
    Though your video has a lot of content, the formatting, I feel, could be done a little better. Just making the video landscape and larger would have help me to see the content you where showing and help me understand and connect with it more. The blog post is very concise, and it is good to see links to other places as well as references to outside class readings, you’ve clearly done your bookkeeping.
    Overall it’s clear what you want to be doing, how you’ll be doing it, and that you have a passion for it, which is the key to this assessment.

    Though these reading my help you out, understanding human collaboration with meat and what not.
    Meat traditions. The co-evolution of humans and meat
    https://www-sciencedirect-com.ezproxy.uow.edu.au/science/article/pii/S0195666315001166
    Meat-Eating and Human Evolution
    https://ebookcentral.proquest.com/lib/uow/detail.action?docID=430411&pq-origsite=primo

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  2. Hi Dana, Well done on getting your pitch in, mine was late too, glad to see others in the same boat haha. Firstly, great idea! Unique and a far cry from the absurd amount of “wellness health…” pages, definitely an attention grabber. I would’ve loved your field map to be included in the content of the pitch also and believe it would’ve made for greater presentation and total content. Also, you’ve highlighted your week by week schedule but it would’ve also been great do get an understanding of your weekly schedule in terms of the ethnographic research you’ll be undertaking. Lastly, I like how you touched on ethics at the end, great addition, perhaps you could’ve fleshed out that concept more in writing, there could be a solid backlash from a growing vegetarian/vegan contingent. Definitely some interesting material about that. Overall great work and I’m excited to see your progress.

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